Silver Bay Partners launch “Spend the day in Silver Bay” campaign 

Silver Bay Partners launch “Spend the day in Silver Bay” campaign Contact: Alice Tibbetts,  651.399.7329June 13, 2024 Three businesses and one attraction have teamed up to promote Silver Bay as a ‘must-stop’ tourist destination.  Timber Coffee, located downtown; the North Shore Adventure Park and Black Beach Mini-Golf on Highway 61, and the Gitchi Gami Trail Association.     They will work with Grand Marais-based North Shore Explorer to launch an influencer marketing campaign. Owner Melissa Dressely will produce and distribute videos that highlight the partnering businesses (along with the natural assets of the area)  on North Shore Explorer’s social media, email, and website from summer through fall.  The first video is here: Our goal with “Spend the day in Silver Bay” is to encourage visitors to stop on their drive up from Duluth or down from Thunder Bay, said Alice Tibbetts, owner of the Adventure Park.  “We need to celebrate what a great destination we are.  Along with promoting the Black Beach, our great hiking, and state parks, we want tourists to also support our businesses and attractions.”   The partnership includes the non-profit Gitchi-Gami Trail Association (GGTA), which comes right into downtown Silver Bay from Highway 61.  “It is a beautiful ride with great overlooks and we want to encourage  riders to come up and enjoy local businesses,”  said Michelle Pierson,  with the GGTA.  “We also sponsor a summer bike ride that goes through Silver Bay and we’d like that to be better known.”      The campaign is funded by a grant from Best of the North Shore, which promotes tourism in Silver Bay with a  3% sales tax on lodging and campgrounds in the city.

Partner contacts:  

North Shore Adventure Park   651.399.7329 

Timber Coffee 218.220.9739

Black Beach Mini-Golf  218-226-8455 

Gitchi-Gami Trail Association 218-529-7535

North Shore Explorer:  218.370.2050


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